Here is the third part to the create a company series.
Create a company: 3 - Work always long term rather than short term
Your business life is like living in a very small city.
Each time you work with somebody, you leave an impression. I started my business in Paris, and I thought it was big. I realized fast that information goes so fast about you and your company providing a good or a bad service. So fast.
I looked at my very first clients as gods I had to worship, think all the time about the trust they had given me. I had to give them back much more than their trust, exceed their expectations, not just what they had paid for.
Shortly after I had provided that great quality with my team I realized how fast the word spreads around, we won many new clients thanks to our first clients recommandations.
Of course when we made mistakes the word spreads even faster.
Working long term for me is just asking yourself the question: will this client or person going to call me for another business in the future ? This may sound so simple but I have seen so many people and suppliers think short term. Like taking an opportunity to charge much more than the market price for a product or service. It is likely you will not have a repeat and loyal customer, it will be a one time only. Short term.
Now with blogging it is going to be incredibly fast. Transparence everywhere. Your clients will start blogging soon about you, your company and the quality of your services. Your employees may start blogging about the way you manage it, I actually wonder why trade unions have not started blogging much (do you know any trade union blogs ?).
You will have to answer these blogs, especially the ones criticizing your services, so that they do not appear higher than your own website on google and other search engines. By the way, where is the answer from the Hippopotamus restaurant chain on my post ? ;=)
Andy G. Rodie